FEATURED DESIGNER

A new generation of Pacific designers bringing culture, craftsmanship, identity, and contemporary fashion to the runway.

SAMSON LEE

Samson Lee is a Fijian fashion designer and founder of the luxury label Samson Lee Fiji. Raised in Nadi as the youngest of four children, Samson studied social work at Brigham Young University–Hawaii and worked in the field before following his passion for fashion. The loss of his sister to cancer became a pivotal moment that inspired him to pursue his creative ambitions and launch his label in 2015.

Known for bold, polished designs, Samson draws inspiration from traditional Fijian motifs, marine life, and the diverse cultural landscape of the Pacific. His label creates resort wear, bridal fashion, corporate attire, and custom garments designed to celebrate people of different shapes and sizes. Through his Suva boutique, international presentations, and the Wearing Fiji initiative, Samson also supports mentorship and knowledge exchange within Fiji’s design community. His work reflects resilience, inclusivity, and a deep commitment to elevating Pacific fashion.

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